I worked closely with Canvaspop's management and product teams to carry out a comprehensive redesign of their e-commerce website. The objective was to boost conversion rates and position the company for acquisition. In 2022, Canvaspop was acquired by H.I.G. Capital. You can read more about it in the Betakit article found here.

Role:
• UX Assessment
• UX Strategy
• UX Redesign
• Visual Redesign
• Branding Redesign
• Creative Direction
• Photography Direction

Photoshoot Selects