Incredebooks, an augmented reality children's book publishing platform, was launched in 2017. I served as Co-Founder and Design Director. This startup developed proprietary technology that combined physical storybooks with a digital companion app, creating a fun and educational experiences.

During my tenure, we launched products in collaboration with Disney, Nickelodeon, and Mind Candy, featuring some of the world's most recognizable intellectual properties. The physical storybooks were showcased in Disney Stores, Target, and Walmart.

Incredebooks, in partnership with Disney Imagicademy.

Incredebooks, in partnership with Mind Candy - 3D colouring book.